ATC Flooring Ltd

This Privacy Notice explains what personal data we collect, why we collect it, and how we process it. It also outlines your legal rights regarding your personal information.

At ATC Flooring Ltd, we are committed to safeguarding your privacy while providing a personalized and valuable service. When we use the terms “we,” “us,” or “our,” we are referring to ATC Flooring Ltd.

ATC Flooring Ltd is a company registered in England and Wales (15036999) with its registered office at 24A Bell Close, Slough, England, SL2 5UQ.

This Privacy Notice applies to the services provided through our website and the collection of personal data from customers and potential customers within our store environment. We will always handle your personal information with confidentiality and in compliance with applicable data protection laws.

The purpose of this statement is to inform you about:

• The types of information we collect when you visit our website or store.
  
• How we use and process this information.
  
• Whether your information is shared or disclosed.
  
• The measures we take to protect your privacy.
  

By visiting our website and providing your information, you agree to the practices outlined in this Privacy Notice.

Why We Collect Personal Data & How We Use It

At ATC Flooring Ltd, we collect personal information to provide the best possible service to our customers. We only collect data that is necessary and relevant to the services we offer, ensuring your information is used appropriately and securely.

Reasons for Collecting Personal Data

We collect personal information for the following purposes:

• To provide you with the products and services you request.
  
• To improve the quality of our services and better understand customer needs.
  
• To inform you about other products, services, or offers that may interest you.
  
• To send notifications on topics you have subscribed to.
  
• To request feedback and reviews to enhance our customer experience.
  
• To understand the scale and range of our customer base.
  
• To recognize returning customers and improve their experience.
  

We do not process any personal data that is not directly relevant to the purposes stated above.

How We Collect Personal Data

We collect your information in various ways, including but not limited to:

• When you register with us, book an appointment, request a home visit, or place an order.
  
• When you request samples, sign up for our newsletter, enter competitions, or claim discounts.
  
• When you request a quote, place an order for products or services, or inquire in-store.

Legal Basis for Processing Personal Data
The law on data protection allows businesses to collect and process personal data under several conditions, including:

• Consent – When you explicitly agree to provide your information, such as ticking a box to receive marketing emails. We will always clarify which data is necessary for specific services.
  
• Contractual Obligations – When we need your personal data to fulfill a contract, such as collecting your address for home delivery and sharing it with our courier.
  
• Legal Compliance – When required by law, such as sharing information to prevent fraud or criminal activities.
  
• Legitimate Interest – When we use your data in a way that is reasonably expected as part of running our business and does not materially impact your rights or freedoms. 

Example Include:

• Using your purchase history to offer personalized discounts.
  
• Sending direct marketing emails unless you choose to opt out (‘soft opt-in’).
  
• Analysing customer trends to meet demand and develop new products/services.
  
• Sending direct marketing by post to inform you about relevant products and services.
  

With your consent, or under the soft opt-in policy, we may use your personal data, preferences, and transaction details to keep you informed about special offers, discounts, promotions, events, and competitions via email, web, text, telephone, and customer service interactions.

What Personal Data We Collect & How We Use It
At ATC Flooring Ltd, we collect personal data to provide you with the best possible experience when using our services. We only collect information that is relevant to our operations and ensure it is handled securely.

Types of Data We Collect

Depending on your interactions with us, we may collect the following information:

Personal & Contact Details:

• Full name
  
• Billing and/or delivery address
  
• Home and/or mobile telephone number
  
• Email address

Order & Delivery Information:

• Bank or payment details
  
• VAT information (if applicable)
  
• Contact details of someone appointed to receive a delivery on your behalf
  
• Details regarding property access for deliveries
  
• Confirmation of someone being available to receive goods upon delivery
  

Online Data & Analytics:

• Your IP address
  
• How you use our website (for analytical and marketing purposes)

When We Collect Your Data

We collect your data in various situations, including but not limited to:

• When you place an order (online or in-store) – To process your purchase, deliver goods, and handle payments.
• When you request a quote, sample, or appointment – To provide relevant services and keep you informed.
• When you sign up for marketing communications – To send you updates about our products, offers, and services (with your consent).
• When you contact us via forms, calls, or emails – To respond to your inquiries efficiently.
  
• From third-party business partners – In certain cases, we may receive personal data from trusted partners.

How We Use Your Data

• To provide and improve our services – Ensuring a smooth experience when placing orders, requesting appointments, or receiving deliveries.
  
• To communicate with you – Sending order updates, responding to inquiries, and providing customer support.
  
• For marketing purposes – If you opt in, we may send tailored promotions and offers based on your preferences.
  
• For analytics and profiling – Understanding customer behavior to enhance our services and personalize marketing efforts (you can opt out by emailing cio@atcflooringltd.co.uk).
  

Marketing Communications & Your Rights
We would love to keep you informed about our latest products, offers, and services. However, you have full control over your marketing preferences.

• If you no longer wish to receive marketing communications, you can unsubscribe using the provided link in our emails or email myinfo@atcflooringltd.co.uk.
• You can also object to profiling by contacting us at cio@atcflooringltd.co.uk. This does not have any legal or significant impact on you.

We are committed to protecting your data and ensuring transparency in how we use it.

CCTV
We may collect personal data through CCTV when you visit our premises, including car parks and stores, to ensure the safety and security of our customers and staff. These systems may record your image during your visit.

Cookies
We use cookies to enhance site functionality, improve user experience, and make our marketing efforts more effective. For more details, please refer to our Cookie Policy.

What Are Cookies?
Cookies are small text files stored on your device by your web browser (e.g., Google Chrome). They may contain information about your previous visits to our website, including some personal data. We use cookies to personalize your browsing experience and enhance website functionality. By continuing to use our site, you agree to our use of cookies as outlined in this policy. To learn more about cookies and data privacy, visit the official ICO website at www.ico.org.uk.

What Do Cookies Do?
Cookies serve various functions, but their primary role is to remember your preferences and improve your experience on our website. For example, if you add items to your shopping basket and leave the site, cookies ensure those items remain in your basket when you return. They also help display advertisements that are relevant to your interests on our website and third-party sites.

How Do Cookies Enhance Your Experience?
Cookies allow us to tailor our website based on your preferences, making it more personalized, interactive, and user-friendly. They enable us to improve site functionality and provide a seamless browsing experience.

Types of Cookies We Use
Strictly Necessary Cookies
These cookies are essential for navigating our website and accessing its core features. Without them, services like saving your shopping basket wouldn’t function. Once your transaction is complete, these cookies are deleted. They do not store any personal data—only a reference number to track your selected items.

Performance Cookies
Performance cookies collect data on how visitors interact with our website. This information helps us analyze user behavior and enhance website performance. The data collected is aggregated and anonymous, meaning no individual user is identified.

Targeting & Advertising Cookies (Third-Party Cookies)
These cookies track your browsing habits and allow us to show you ads that match your interests based on previous visits. They also help limit the number of times you see an ad and measure the effectiveness of our advertising efforts.

How We Use These Cookies:

• To provide advertising networks and third parties with insights into your browsing behavior, ensuring you see relevant ads.
  
• To track the success of our marketing campaigns and refine our strategies.
  
• To connect with social media platforms like Facebook, which may use this data to serve targeted ads.
  
• To remind you about incomplete purchases.
  

To learn more about how Google uses this information, visit Google’s ad settings.

Managing Your Cookie Preferences

Cookies help us enhance your experience, but you have the option to accept or decline them. Most browsers automatically accept cookies, but you can change your settings to disable or restrict their use. However, disabling cookies may limit certain website functionalities, including the ability to complete purchases.

If you wish to disable cookies, follow your browser’s instructions. Below are links to guides for common browsers:

• Disable Cookies in Internet Explorer
  
• Disable Cookies in Chrome
  
• Disable Cookies in Safari
  
• Disable Cookies in Firefox
  
• Disable Cookies in Safari on iOS
  
• Disable Cookies in Chrome on Android
  

For a detailed breakdown of the cookies we use, refer to the table below.

• Google Analytics
  
• Google Search Console
  
• Google Tag Manager
  
• Meta
  
• Microsoft Clarity

How Long We Retain Data

We only retain your personal data for as long as necessary to fulfill the purpose for which it was collected, in compliance with legal, contractual, and business requirements.

At the end of the retention period, your data will either be securely deleted or anonymized. Anonymized data may be used for statistical analysis and business planning.
Examples of Data Retention Periods:

• Orders: Personal data related to your order will be retained for ten years to comply with legal and contractual obligations.
  
• Warranties: If your order includes a warranty, your data will be retained until the warranty expires or for a minimum of ten years.
  
• Enquiries & Estimates: Data collected from sample requests, estimates, or home visits will be retained for ten years.

Access to Your Information & Corrections

You have the right to:

• Request a copy of the personal data we hold about you.
  
• Correct or remove inaccurate information.
  
• Request data deletion ("Right to be Forgotten").

To exercise any of these rights, please contact cio@atcflooringltd.co.uk.

Changes to Our Privacy Policy

We may update this privacy policy from time to time. Any changes will be posted on this page and, where appropriate, notified by email or via a site announcement.

Contact Us

For privacy-related inquiries, data requests, or complaints, please reach out to us

Email: myinfo@atcflooringltd.co.uk

Mailing Address:
ATC Flooring Ltd

589 Lady Margaret Rd UB1 2QQ Southall.

For queries related to:

• Restricting processing
  
• Data portability
  

Please use the contact details above. All inquiries will be handled by our GDPR Officer.
This privacy policy is effective from December 2024.